About MyNI

MyNI is run by a team of planet earth loving marketers who will do almost anything to help you appreciate the environment and nature as much as we do.
We want to show you the impact of climate change right here in Northern Ireland, as well as related issues like health, energy and transport, and to share stories of those who are already making a difference – in the hope it will inspire you to do the same.

There is an awful lot of information about climate change and its impact on the environment out there, so we’ve done our research and had lots of conversations with people from all sorts of environmental organisations as well as local councils, government, the private sector and the charitable sector.
We’ve brought a lot of the great stuff we’ve learnt onto this platform and onto our social media channels so you can easily find out more.

Our Campaigns

have your say on the draft Environment Strategy

Help shape the future of your environment

There are few things more important to us than the environment in which we live, work and play. To protect our future, DAERA has published Northern Ireland’s first draft Environment Strategy. 

Change for Nature Campaign butterfly

Change for Nature

Change for nature and be part of the MyNI community, take (even a small personal) action against climate change in 2021.

My Eco 2020 Lavender field

My Eco 2020

My Eco 2020 introduces some action that we can all take in the coming weeks and months under the campaign banner #myEco2020.

Race to Zero

Race To Zero

A global zero carbon race to reach net zero greenhouse gas emissions by 2050!

Children planting trees

Climate Heroes

Who Are Our Climate Heroes? A Climate Hero can be an individual, a business, a community, a farmer or landowner, a family, a council or an organisation.


Environment Strategy

Northern Ireland has never had an environment strategy before. This is your chance to help shape it.

Boys walking at Scrabo Tower

Get Into Nature

‘Get Into Nature’ encourages people to embrace the outdoors, be better prepared for their outdoor adventures, and also to ensure that nature is protected from damage.

Managing Your Pain

Managing Your Pain

Chronic pain affects almost one in four people across Northern Ireland. Local Health and Social Care Board figures estimate that 400,000 people are living with some form of persistent pain.