About MyNI

MyNI is a service in Department of Agriculture, Environment and Rural Affairs (DAERA) creating and sharing ‘Climate Action’ news online from a range of trusted providers to a fast growing community of people living and working in Northern Ireland interested in climate change issues.

The service we offer

Making lives better – A Strategy for Digital Transformation of Public Services 2017 – 2021’ set out a roadmap for collaborative planning and design of public sector digital services to deliver Northern Ireland Civil Service (NICS) outcomes through “increased usage of online channels to access public services”. MyNI embodies these objectives.

MyNI have worked with various partners throughout the public sector with the aim of increasing the uptake of Government information and services. We use a mix of digital/ content marketing to deliver campaigns that:

  1. Strengthen engagement with the public, amplifying the uptake of cross sector services and information, complementing existing communications channels and approaches;
  2. Empower citizens with information and services to help them live their lives better potentially reducing NICS spend on telephone and face-to-face customer contact services;
  3. Help to drive behaviour change among citizens that contributes to the NICS Outcomes Delivery plan through collaboration.

Our history and achievements

MyNI was a digital transformation project under the Department of Finance. It went live in December 2017, delivering a series of cross-cutting campaigns that engaged different audiences, influencing them to take up specific calls-to-action and contributing to positive behavioural change. In August 2019, DAERA established a small team to manage MyNI in-house, focusing its campaign activity primarily on climate change and nature.

In 2021, MyNI provided a joined-up proposition for Northern Ireland’s growing ‘Climate Action’ sector. It delivered a DAERA-led ‘Northern Ireland Climate Action’ campaign in the run up to the UN Climate Change Conference, COP26 that took place in Glasgow in November 2021. It engaged different audiences with content that informed them, motivated and helped them to change their ways or to want to change their ways for nature and climate change.

Awards & Recognition

  • Overall Experience Award and Best Digital (2019) – Northern Ireland Public Sector Communications Forum (NIPSCF)
  • Digital Team of the Year (2018) – Digital Leaders
  • Runner up for Marketing Team of the year (2018) – Chartered Institute of Marketing (CIM)

Share your climate action story with MyNI to help inspire others

We’re sharing news and information about the impact of climate change on nature and the world around us. We want to inform and help people to change their ways for Nature and for a healthy and prosperous future. We rely on our ‘Climate Action’ partners and interested audiences to share what they have to offer on this collaborative website and on our social media channels.

If you’d like to inspire others with how you’re helping the planet, get in touch by emailing myni@daera-ni.gov.uk. Our professional team of content creators will help you to create the content for the MyNI website and @MyNIlife social media channels and publish it at no cost to you! Your stories about the big or small actions that you’ve taken to help the planet are therefore most welcome.

For climate change opportunities, tips & inspiration follow @MyNILife

To get the latest local climate action news/ opportunities and how you can get involved to help the planet, check out our latest news and social media channels:

Why is MyNI doing this?

Northern Ireland’s first Climate Change Bill (proposal) was agreed by the Northern IreIand Assembly on 9 March 2022. Once the Queen formally agrees to it, it becomes the Climate Change Act (Northern Ireland) 2022. Northern Ireland is then legally required to deliver the target of net zero emissions by 2050.

The Climate Change Act will set out the legal framework for tackling climate change by reducing greenhouse gas emissions for decades to come in Northern Ireland. This will help to reduce global warming. MyNI is helping Northern Ireland to achieve net zero emissions by sharing climate actions stories that encourage organisations, communities and the public to change their ways for Nature.

Net zero means not adding to the amount of greenhouse gases in the atmosphere. Achieving it means reducing emissions as much as possible, as well as balancing out any that remain by removing an equivalent amount – for example, by planting more trees. See other examples of how we’re already helping to reduce emissions in Northern Ireland.

Greenhouse gases like carbon dioxide (CO2) are released when we burn oil, gas and coal for our homes, factories and transport. Methane is produced through farming and landfill. These gases increase the global temperature.

Our Campaigns

have your say on the draft Environment Strategy

Help shape the future of your environment

There are few things more important to us than the environment in which we live, work and play. To protect our future, DAERA has published Northern Ireland’s first draft Environment Strategy. 

Change for Nature Campaign butterfly

Change for Nature

Change for nature and be part of the MyNI community, take (even a small personal) action against climate change in 2021.

My Eco 2020 Lavender field

My Eco 2020

My Eco 2020 introduces some action that we can all take in the coming weeks and months under the campaign banner #myEco2020.

Race to Zero

Race To Zero

A global zero carbon race to reach net zero greenhouse gas emissions by 2050!

Children planting trees

Climate Heroes

Who Are Our Climate Heroes? A Climate Hero can be an individual, a business, a community, a farmer or landowner, a family, a council or an organisation.

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Environment Strategy

Northern Ireland has never had an environment strategy before. This is your chance to help shape it.

Boys walking at Scrabo Tower

Get Into Nature

‘Get Into Nature’ encourages people to embrace the outdoors, be better prepared for their outdoor adventures, and also to ensure that nature is protected from damage.

Managing Your Pain

Managing Your Pain

Chronic pain affects almost one in four people across Northern Ireland. Local Health and Social Care Board figures estimate that 400,000 people are living with some form of persistent pain.